Up the Down Market

Make a REAL Investment Through an UNREAL Stock Game

At Up the Down Market, you and your team will go head-to-head with the heavyweights of the financial industry, buying and selling shares in fictitious companies to see who’s the savviest and shrewdest. News broadcasts from CTV fuel the trading frenzy as competing tables brave the ups and downs of the market and vie for the coveted Up the Down Market trophy – and bragging rights for the next year.

As you play, you’ll be investing in something more significant than just stocks and bonds. Through Up the Down Market, a deposit is made toward a brighter future for people with Down syndrome – a compounding investment that pays lifetime dividends to hundreds of families.

Up the Down Market is presented by The Answer Company and benefits the Down Syndrome Resource Foundation. DSRF provides comprehensive support, rich social connections, and the best resources available to the Down syndrome community so each person can thrive.

2025 Events

Vancouver: Sept 18, 2025
Calgary: Oct 16, 2025
Toronto: Nov 5, 2025

Tables + Sponsorships

Event sponsorships are available at the National and Local levels.

UDMD sponsorship opportunities

Playing the Game

Curious about the Up the Down Market stock market game? Watch “Insider Trading” for an overview on playing the game, and download the game rules.